Category: Branding

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3 Tips to Be A Better Tweeter

 

If you are not tweeting for your business, you are missing the mark.

We’ve discussed the importance of incorporating social media into your businesses marketing strategy.  Today we’ll dive deeper into the subject with the world of Twitter.  Twitter is a wonderful social media platform with over 300 million active users daily.

For those of you looking to boost your engagement with your brand followers on Twitter here are ‘3 Tips For Becoming A Better Tweeter’.

1. Tweet Frequently

Twitter Tips for Businesses

 

Stay active with your followers on Twitter.  

Statistics show that businesses who tweet as often as possible have higher engagements with their followers.  Be sure to respond to followers who directly tweet your or send you a personal DM on Twitter.  This is a great way to build relationships with customers.

2. Use Trending Hashtags

3 Tips for Better Tweets

 

Twitter allows users to view what hashtags and topics are trending on the platform at any time in any location worldwide.  Trending topics have a large amount of people viewing what’s being tweeted about them.

Incorporating trending topics into your tweets occasionally is a great way to put your brand in front of more people and build your following.   Also, be sure to keep some of your tweets sounding personal so that people can easily relate to your brand.

3. Use Photos When Possible

Tips for Successful Tweeting

 

As they say, a picture is worth a thousand words.  

Nothing is truer than this.  Bright high quality photos that tell a story help your tweets to catch eyes and stand out.

Standing out of course is vital for businesses in a day and age where the majority of markets are flooded and oversaturated.

Thanks for reading our blog, be sure to join our newsletter too.  You can do that by clicking here.  Please share this post if you found it useful.  If you’d like more tips on how to be a better tweeter leave a comment below or send us a tweet here.  

 

Have a great day Verbies!

 

Tyler Matl

Creative Content Specialist

VERB Media Group

 

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Create Your Personal Sanctuary

Juggling family, career, friends, and just plain daily stress?

You need to create a personal sanctuary.

I had the best time hiking Torrey Pines State Reserve yesterday and in the midst of all that natural beauty and calming space a topic came up. My single mom friend and I began discussing the importance of making our homes our personal sanctuaries.

Making personal space a sanctuary when it comes to creating a relaxing, self-loving environment for me and my daughter is so important. But what about when it comes to dating? That to me is when creating a sanctuary becomes more important than ever.

My home is a place of safety for me and my daughter. When I bring in different people (whose energy and agendas may or may not be in line with mine), when we create expectations and forge bonds, we are setting ourselves and our kids up for disappointment if we allow bonds to form too quickly or do so without careful thought.

With this in mind, I never allow dates to pick me up at home, invite them over, or allow anyone in my home that I know is toxic to our sanctuary.

Relax - VERB

I take it even a step further…

…by not having my mail delivered to my home, ever. I choose to get my mail elsewhere. When I sit somewhere and open my mail it is away from home, so that if there is anything that may cause me stress, like bills, I am dealing with it in my car or in the Postal Annex and not bringing it into my personal sanctuary.

When I sit somewhere and open my mail it is away from home, so that if there is anything that may cause me stress, like bills, I am dealing with it in my car or in the Postal Annex and not bringing it into my personal sanctuary.

To take your personal space seriously means creating an environment where you can rejuvenate from the stresses of life outside of those doors and walls.  That means get and stay organized, set boundaries, and surround yourself with the things you love.

It is up to you to create a place you can feel resiliency take hold in, inhaling scents that make you feel relaxed, or lighting candles and sipping wine or tea as you relax.

It is up to you to create a place you can feel resiliency take hold in, inhaling scents that make you feel relaxed, or lighting candles and sipping wine or tea as you relax away the stress of life.  Even with kids at home, take the time to create a sanctuary with bubbles and light music when the house is quiet as your skin sinks into warm water.

Create Your Sanctuary - VERB

Make the time.  

Back in the days before computers, people went to work and came home, leaving all things related to their job back at the office. Now is it front and center in our sanctuary all the time. TV, computers and video games all bring a different energy into

Now is it front and center in our sanctuary all the time. TV, computers and video games all bring a different energy into the space and I am as careful as I can be, as sensitive as possible, to that disrupting the entire way I want my sanctuary to feel.

Bottom line…

Create Your Sanctuary

Creating a space that supports love, warmth, security, peace, joy and caring is a big part of living a resilient life.

Are you treating your home like a personal sanctuary?

Are you taking it seriously? If not, maybe it is time you change that.

Cheers to your success, and your relaxation!

Michelle Renee-Founding Partner

Michelle Renee

Founding Partner

VERB Media Group

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15 Ways A Dog Can Improve Your Life

dog

That soft fur, those floppy ears, that quizzical look, how could you not fall in love?

1. Dogs increase your mood dramatically! 

Playing with your dog

Spending just 15-30 minutes with your dog can help you feel more calm and relaxed, reducing stress and increasing happiness.

Playing with your pup increases your brain’s levels of dopamine and serotonin, both of which are neurotransmitters associated with pleasure and tranquility. So the next time you’re feeling down, grab a toy and spend some time with your pup! That wagging tail will be sure to put a smile on your face.

2. Having a dog may help reduce the risk of cardiovascular disease.

 

Studies show that talking to and petting your pooches are often accompanied by lower blood pressure, and that means a lowered risk for a myriad of different illnesses.

3. Step aside, kitties! Dogs protect children from skin conditions and allergies.

Puppies can improve your life

Children who grow up with dogs have a lower risk of developing eczema than those who have cats or no dogs at all. Yes, it’s true! In addition, children also develop fewer pet allergies if they grow up with a dog.

4. Having a dog improves your physical wellbeing and encourages a healthy fitness routine.

Of course! Your dog requires daily exercise, and so do you! Dog owners carry the responsibility of playing with and working their dogs, so it only makes sense that dog people tend to be more active.

5. Humans with dogs recover more quickly from illnesses.

dogs improve your life

Dog owners have a much higher rate of recovery from being sick than non-dog owners. In fact, humans with pooches who suffered from heart attacks were twice as likely to fully recover than those without!

6. Dogs make excellent service and alert animals. 

how-a-dog-can-improve-your-life-service-dog

Canines make excellent service companions when trained properly for people with disabilities. They can be trained to bring medication, alleviate a stressful situation for their human, and even detect an approaching epileptic seizure.

7. Children with dogs in their household miss less school.

Yes, it’s true. We all know that children absolutely adore pups, but research has shown that children from dog-owning families have better school attendance due to better overall health and less sickness from having a pup at home.

8. But wait, there’s more (for your kids)!

Dogs and puppies

Having dogs has actually been shown to improve a child’s self-esteem, and makes issues that cause stress easier to handle.

9. Simply put, they are a human’s best friend.

Dogs are mans best friend

Because of their heightened sense of smell, sight, and hearing, dogs are extremely intelligent creatures with a loyalty to their humans that is unexpectedly strong. Those with dogs will know–your pups can sense human body language, emotions, and feelings, and this paves the way for an unbreakable bond.

10. They make excellent watchdogs.

How dogs can improve your life

From puppyhood, dogs innately learn to watch and be aware of anything rotten coming your way. Potential burglars are put off by a barking or watching dog in the window. Rottweilers, German Shepherds, and Scottish Terriers are among the top watchdog breeds, but even my fluffy American Eskimo dog is known to be great at alerting families of anything odd or suspicious!

11. Dogs help increase social interactions.

Yes, not only do dogs need care and playtime with their humans, but they need time to socialize with other pups too! This means that their humans will have a chance to socialize while they oversee the puppy playdates. Those of you with pups know that even going on a walk in the neighborhood can bring many friends and start many conversations!

12. There’s never a dull or boring moment.

how-a-dog-can-improve-your-life

Have you ever found yourself sitting at home, wondering what to do today? There are so many things you can do with your dog, whether that be taking a trip to the park, training, playing, running, or just watching them chew a toy. It’s all fun, for both of you.

13. Dogs may save your life.

Our lovely canine friends seem to be able to detect the smell of cancer in human bodies. There have been stories of pups who continued to lick and sniff at moles or lumps on their human’s bodies, who eventually found out that those skin conditions were cancerous. In fact, since humans made this discovery, dogs have even been trained in just 3 hours to detect cancer!

Dogs can change your life

14. Stressed at work? Let me prescribe you one adorable puppy.

Notice the increasing trend in workplaces allowing dogs to come to work with their humans? There’s a reason for that! Studies have shown that people who take their dogs to work have lower stress levels during the workday.

15. Having a dog makes YOU a better person!

Dogs and humans

The responsibility, patience, selflessness, and commitment that comes with having a dog makes us stronger, all-around better people.

The dog-human relationship is a two-way street. We’ve heard the phrase, “Who rescued who?” and it’s certainly something to consider. Dogs have proven that they improve our physical and mental health, as well as the health of those around us.

Want to learn more about VERB and how we can help you blog your way to success?

Visit us at www.VERBMediaGroup.com or call 616.913.7020

VERBalize your life!

Team VERB

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WHO ARE YOU?

How to Brand Your Company

Many new companies fail because they really have no idea how they fit into the marketplace – because they don’t have a clearly defined brand.

They just don’t know WHO THEY ARE.

We are going to take a little journey into Tim Burtons, Alice in Wonderland to help explain the importance of Branding.

Let’s take Alice for example. A very confused, curious, smart Alice chases a white rabbit and falls down a rabbit hole, landing in Wonderland. To achieve her goal of getting home, she must first present herself to the Blue Caterpillar.

However, by the time she met the Blue Caterpillar to inquire about her goals, she was more confused than she was when she started.  She was tall, then small, then tall again… She knew she was Alice, but she didn’t know WHO she really was. She had no idea of her purpose in Wonderland. She didn’t understand the world around her or how she fit into it. Without this information, she was never going to achieve her goal of getting home.

Branding your business is not at all different.

The clock is ticking on getting your brand defined. So, before you let your company fall down the Rabbit Hole of brand identity, let’s discuss HOW to define your brand.

alice-following-rabbit

There are five main questions to answer before you can clarify WHO YOU ARE.

What product or service does your company offer?

To begin to understand how you fit into the marketplace, you must first understand what products and services your offer.

If you have seen Alice in Wonderland you know that Alice has a purpose. She goes to Wonderland to offer a service to the people of Wonderland. The Blue Caterpillar helps her to see that her purpose in Wonderland, or the service she is going to offer Wonderland, is to defeat the Red Queen and the Jabberwocky. Even with this knowledge, it takes Alice some time to finally understand WHO SHE IS. She must answer several questions about herself before she finally realizes that this is her purpose.

To begin branding your company clearly define, in writing, exactly what products or services your company offers. How many different products or services do you have? What is different about each product or service.

What are your company’s core values?

Understanding what values are important to you and your company will help guide you in understanding your company brand.

ALICE IN WONDERLAND

Let’s take poor Alice. Knowing that she was supposed to defeat the Red Queen and the Jabberwocky, did not make her ready to do so.  She didn’t see herself as brave like the Alice in the Oraculum (Calendar). She did know that she wanted to support the people of Wonderland and didn’t like the way they were being treated. It had taken a lot of self-examination before she had a clear definition of the values that made her who she was. Before she found her “Muchiness,” as the Mad Hatter explained it, and before realized she was the brave, caring and heroic Alice!

Just like Alice, you must examine your team and company atmosphere to truly grasp the values you have. Do you regularly work together as a team? Are you a big company or a boutique company? Do you believe that each employee’s opinions are important? Is having fun important to your company?

What problem does your company solve for your customers?

Not only must you know what products and services you offer, especially in marketing, but you must also understand what problems you solve for your clients and customers. When your customer feels like their problems are being solved, that makes them happy. Therefore, more willing to purchase your product or use your service.
cheshire-cat

In Wonderland, Alice spends time with the Mad Hatter while he explains what problems the Jabberwocky and the Red Queen had imposed on Wonderland. He explained that by slaying the creature, Wonderland would turn back into the beautiful, colorful, happy place it once was. After hearing about all of the horrible things that the Mad Hatter and Wonderland had been put through, she then understood what the problem was she had to solve.

Knowing what problems you solve creates a whole other level of motivation for both your company and your customers. What is currently the problem? How is that problem affecting the customer? What will fixing that problem do to improve your customer’s way of life?

Do you know your competition?

Next, to know WHO YOU ARE, you need to know who your competition is.

It isn’t until Alice meets the Mad Hatter that she starts to understand who her competition is. Make your competition feel FREAKED OUT when they see your name!

Scare away the competition

She learns of the evil Red Queen, and of her big head complex. She learns that she is impulsive and violent. She also learns that she has a pet Jabberwocky that she uses to keep Wonderland under her rule.  The more Alice learns about her competition, the better equipped she becomes to win the competition.

Just as Alice needed to know who her competition is, so do you. You must understand what products and services they offer. What is it that the audience likes and doesn’t like about the competition. What are their strengths and weaknesses?

How do you set yourself apart from your competition?

Knowing what your niche is in the market will help you set yourself apart from your completion?

Alice understands that she must defeat the Jabberwocky. What Alice didn’t know was what were the jabberwocky’s weaknesses.  What was it that she had that was different? It was not until she understood the Jabberwocky’s weakness was the Vorpal Sword and that her inner bravery made her different from everyone else, that she was equipped to take on the Jabberwocky and win.

As a company, you must understand what sets you apart. What are the weaknesses of your competitions? What is it that your company does better than your competition?

Understanding these five points will help you clearly define your brand. Understanding your brand will give you a clear picture of how you fit into the market.

Alice spends the entire movie, examining who she is, what her values are, what the problem is in Wonderland, who her competition is and what makes her better than her competition.

By the end of the movie Alice knows she is THE ALICE. The brave, strong, curious, and caring Alice that has come back to Wonderland to defeat the red queen and to slay the Jabberwocky with the Vorpal sword. She know she can save the people of Wonderland and returning the rule to the rightful heir, the White Queen.

white-queen-2

Before you begin marketing your company, you must define your company brand. You must understand your position in the market to determine the best strategy for marketing your brand.

The team at VERB Media Group understands Branding! We understand how to position a company in their market to maximize marketing efforts for the best return on you marketing investment, however small or large it is.

who-are-you-button

Contact us today for a free consultation!

 

 

 

 

 

 

 

 

 

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